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Marketing Principles and Philosophy of Anti-Marketing
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Our marketing principles and philosophy can be summed up in the following equation:
Anti-Marketing = Truth + Beauty - Spam |
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People are becoming smarter. They don't like to be deceived, or have their intelligence insulted. People appreciate useful information. |
Truth
(Information)
GOOD |
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We are inundated by spam. People either ignore ads, or become annoyed by them. Animosity exceeds curiosity. |
Spam
(Push Strategy)
BAD |
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Everyone is selling something. Be different and creative and draw your market to you. Marketing is an art, not a science. |
Beauty
(Pull Strategy)
GOOD |
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People like to be enlightened and to be treated with respect. They appreciate truth and beauty. Rise Above Your Competition ! |
Anti-Marketing
(Anti-Dishonesty)
BREAK THE TREND |
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